LED lighting solutions for fresh food
When it comes to judging the quality of a supermarket as a place to shop, the quality and selection of fresh food is the main criteria used by consumers.
Supermarkets are spending more and more money to bring the freshest merchandise available both locally and abroad, while also investing in the most advanced refrigerated display cases to house that fresh food.
However, the fresh produce sections of supermarkets continue to suffer considerable losses due to premature desiccation, discoloration and wilting of produce. The volume of shrink that occurs is unnecessary and, if not addressed as soon as possible, lowers the quality scale and buyers' choice.
What lighting to choose
Normal lighting distorts the color of food because it tends to drift towards the yellow and green end of the spectrum. While the yellow and green spectrum tends to offer strong lighting, it comes at the cost of vibrant colors and safe, hygienic display of fresh food. Although these types of luminaires make sense in an office or warehouse environment, they detract from the effectiveness and sales potential of fresh food displays.
Furthermore, by over-illuminating a display case with glare, fresh produce not only looks less attractive, it spoils more quickly, costing the store manager significant lost revenue and waste each year.
Food displayed under ordinary fluorescent or LED lighting does not look its best, nor does it retain the same level of freshness as under an optimal light source such as Conalux's food-specific lamps.
Conalux professional lighting for fresh products is designed to realistically illuminate perishable product displays and show the natural vibrant colors of food, while protecting these fresh products from harmful radiation in the form of heat and light.
Conalux helps grocery stores increase the shelf life of products by up to 50% and give their perishable goods section a greater competitive advantage. Internationally recognized, Conalux lamps are chosen by shop owners, merchandisers, shop designers and display case makers for applications such as fresh meat, seafood, hot and cold deli, bakery, produce, salad bars and display cases. floral.
The right tone for each food
More and more foods require optimal presentation on the shelves of food establishments. It is essential that each product is displayed as fresh as possible to attract shoppers. For example, tomatoes should dazzle with their bright red color. The varied shades of yellow, wheat and brown should enhance the varied offer of bakery products. The silver tones and blue sparkles of the fishmonger's display should attract customers from afar. It is essential for store owners to consider color temperature and color rendering when configuring their lighting systems.
To highlight the meats that are available in the butcher shop windows, make sure that the predominant color is red. It makes the meat look very appetizing. Often the lighting systems in this department do not offer a suitable red hue. Show the true quality of your meat with a light source with a good color rendering index of R9*.
When planning the arrangement of lighting in the butcher or fish section, light sources should be installed at a sufficient distance from the meat and fish to prevent the heat from these sources on the food from compromising the shelf life of the food. meat or fish.
Salmon and shrimp should be exposed in a warm color environment to show their pink hue, while white meat fish and shellfish are much more appetizing when exposed in a bluish light. We often find these two groups of fish in the same area, although their divergent light coverage is not necessarily contradictory, as the warm and cool colors harmonize quite well. However, in cases where it is not possible to install two different groups of lights for the fishmonger, we recommend a color temperature of 4000K.
Fruits and vegetables
The color of fruit and vegetables is much more attractive in natural light, closer to warm tones. We recommend a color temperature of 3000K.
Warm colors like yellow, brown, and orange tones in bread can be enhanced under warmer lighting, making baked goods look very appetizing.
*The CRI indicates how 15 tested colors look under standard illuminance. When comparing lighting to the reference standard light source, a CRI of 100 is best; in these cases the Ra is the average of the color rendering indices for the color tests R1 to R8, which are the typical colors of a general environment. Instead R9-R15 are "special" color rendering indices. These are relatively high chroma red, yellow, green, and blue. R9 evaluates the reproduction of red and is important for food use.